At ¥600 a can (US $4.29), and weighing at 9% ABV, Suntory has launched a new premium highball, made from non-age-statement Hakushu whisky. The label text has a couple notes in English and Japanese: “The distillery surrounded by forest at the foot of the Southern Japan Alps” “白州蒸溜所製原酒 ハイボール” (Hakushu Distillery’s Original Alcohol Highball” “香るスモーキー” (Smokey Fragrance) At a bottle-equivalent price of ¥5,300 for the liquid inside, it’s +18% more expensive than Hakushu’s NAS MSRP of ¥4,500.